6th International Conference for Business Travel and Meeting Industry

22 September 2010, IEC Crocus Expo

Preliminary conference program*

10.00 - 10.30    Arrivals and delegates registration (Registration Hall of Pavilion 1)

10.30 - 10.40    Chairman’s Welcome and Opening Remarks
Yuri Sarapkin, Executive Director, Russian Business Travel Agencies Association (BTAA), MPI and ACTE Member

10.40 - 11.15    The future shape and trends of the world meetings industry
Ruud Janssen, Managing Director ©TNOC, Director on the International Board of Directors at Meeting Professional International (MPI), The Netherlands

11.15 - 11.50    Media strategies for destination marketing during global financial crisis
Eran Ketter, Director E.Ketter Consulting, author of the book “Media Strategies for Marketing Places in Crisis”, Israel

11.50 - 12.15   Potentialities and trends of the Czech meetings industry and business travel
Monika Linhartova, Head of CzechTourism representative office

12.15 - 12.30    Networking Break

12.30 - 12.55   Strategy and tactics of corporate clients attraction within the post-crisis period
Elvira Tarasenko, Sales Director in Russia and CIS countries, The Rocco Forte Collection

12.55 - 13.20   Optimization of conference venue search and selection
Andrey Kozyar, General Manager, Conference.ru

13.20 - 14.00   Impact of London Olympic Games 2012 on the UK meetings industry and business travel
Barbara Jamison, Head of Business Development Europe, Visit London

14.00 - 15.00    Networking lunch break (lunch time starts from 14.20, VIP Lounge at the Organizer’s office. Hall 2)

15.00 - 15.35   Emerging markets
Brian Donnelly, General Manager - EMEA, FCm Travel Solutions, Great Britain

15.35 - 16.00   MICE - recruitment in Russia: approaches, experience, trends
Maria Kostyleva, Director of Development, City Staff

16.00 - 16.25   Innovation techniques for effective events
Oleg Kryuchkov, Managing Director, X-Route

16.25 - 17.00   Best practices to overcome crisis in meetings industry and business travel
Case study of a leading Russian business travel agency

17.00 - 17.25    Korea - new celebrity at the Russian business travel market
Ruslan Maslov, Marketing Manager, Moscow representative tourism office of the Korea Tourism Organization

17.30   Conference wrap-up. Question and answer session. Chairman’s closing remarks.

* The Organizing Committee may make changes in the program

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