6th International Conference for Business Travel and Meeting Industry

22 September 2010, IEC Crocus Expo

Preliminary conference program*

10.00 – 10.30  Delegates registration

10.30 – 10.40  Chairman’s welcome and opening remarks
Yuri Sarapkin, Executive Director, Russian Business Travel Agencies Association (BTAA), MPI and ACTE Member

10.40 – 11.15  The future shape and trends of the world meetings industry
Speaker: Ruud Janssen, Director on the International Board of Directors at Meeting Professional International (MPI)

11.15 – 11.50  Media strategies for destination marketing during global financial crisis. Practical tools and models for attracting business travelers to a destination
Speaker: Eran Ketter, «E.Ketter Consulting», author of the book “Media Strategies for Marketing Places in Crisis”

11.50 – 12.15  Meeting industry in Czech Republic
Speaker: Monika Linhartova, Head of CzechTourism representative office

12.15 – 12.30  Networking break

12.30 – 12.55  Practices of a new hotel property launching and management in the market during a crunch
Speaker: Ekaterina Garanina, General director, Accord Management Group, Managing director, Garden Ring Hotel

12.55 – 13.20  Optimization of conference venue search and selection
Speaker: Andrej Kozjar, general manager, company Conference.ru

13.20 – 14.00  Impact of London Olympic Games 2012 on the UK meetings industry and business travel
Speaker: David Hornby, Inkerman Associates

14.00 – 15.00  Networking lunch break (lunch time - from 14.20)

15.00 – 15.35  Meetings industry emerging markets. Significance and place of Russia
Speaker: Brian Donnelly, General manager – EMEA, FCm Travel Solutions

15.35 – 16.00  MICE – recruitment in Russia: approaches, experience, trends
Speaker: Maria Kostyleva, Director of development, City Staff

16.00 – 16.25  Innovation techniques for effective events
Speaker: Oleg Krjuchkov, Managing director, X-Route

16.25 –17.00  Best practices to overcome crisis in meetings industry and business travel Case study of a leading Russian business travel agency

17.00 – 17.25  Problems of business interrelations between corporate clients and professional congress organizers while arranging and holding meetings and events
Speaker: Russian corporate entity

17.30  Conference wrap-up. Question and answer session. Chairman’s closing remarks.

* The Organizing Committee may make changes in the program

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